# Haruharu Black Rice Bakuchiol: the little eye-cream pump A guide to haruharu wonder Black Rice Bakuchiol Eye Cream, its 20 ml pump tube, the brand’s directions and what the ingredient name does and does not tell you. Canonical: https://massoedition.com/journal/haruharu-black-rice-bakuchiol-eye-cream/ Author: MASSO Editors Format: Guide Published: 2026-09-05T18:00:00.000Z Updated: 2026-09-05T18:52:36.191Z Affiliate disclosure: we may earn a commission from purchases through our shopping links, at no additional cost to you. [![Haruharu wonder Black Rice Bakuchiol Eye Cream 20 ml in a pale yellow pump tube on ivory fabric](https://massoedition.com/images/products/haruharu-bakuchiol-eye-cream.webp)](https://go.shopmy.us/p-84369264) Original owner-supplied photograph, resized for the journal. Image provenance: original. ## At a glance - Product: Black Rice Bakuchiol Eye Cream, 20 ml - Packaging: Pump tube; pale yellow in the supplied photograph - Brand directions: Apply to the eye area after cleansing and moisturizing; pat lightly The pale yellow tube has a small detail worth noticing: a pump beneath its cap. Our photograph shows haruharu wonder Black Rice Bakuchiol Eye Cream, 20 ml, resting on ivory fabric. For a compact product used in a small area, packaging is part of the everyday decision. ## What the brand tells us The current official listing calls this the unscented Black Rice Bakuchiol Eye Cream. Its ingredient list includes bakuchiol, niacinamide and rice extract, and the brand describes an airless pump. The directions say to apply an appropriate amount around the eyes after cleansing and moisturizing, then pat lightly to absorb. If you wear concealer, its finish over an eye cream is a useful practical detail to observe. The small pump also gives you a different dispensing format from a jar. ## An ingredient name is a starting point Bakuchiol often appears in the conversation around alternatives to retinol. That should not turn the word on this tube into a promise of identical performance, universal tolerability or a personal treatment recommendation. We have not independently tested this finished formula. A more useful shopping question is what you want from an eye-area product and whether the application fits comfortably into your day. If you already have a product you enjoy, a new ingredient name alone need not displace it. ## Compare products with the same purpose The [KIKO Hydra Pro edit](/journal/kiko-hydra-pro-glow-eyes-duo/) includes another eye-area product. The Ordinary’s [lash and brow serum](/journal/the-ordinary-multi-peptide-lash-brow-serum/) serves a different cosmetic purpose entirely. Keeping those distinctions clear makes the shelf easier to navigate. For this tube, match the full Black Rice Bakuchiol Eye Cream name and 20 ml size when ordering. Then read the current package directions and ingredients for the product you receive. ## Shopping [haruharu wonder — Black Rice Bakuchiol Eye Cream, 20 ml](https://go.shopmy.us/p-84369264) (affiliate link) The link opens the 20 ml haruharu wonder Black Rice Bakuchiol Eye Cream listing at iHerb. Delivery region and availability are selected by the retailer. ## Sources - haruharu wonder: Black Rice Bakuchiol Eye Cream / Unscented: `https://haruharuwonder.com/products/haruharuwonder-black-rice-bakuchiol-eye-cream-20ml`