# Shiseido Treatment Softener Enriched: the step after cleansing What Shiseido Treatment Softener Enriched is, where the liquid sits in the brand’s routine and how to distinguish it from the standard Treatment Softener. Canonical: https://massoedition.com/journal/shiseido-treatment-softener-enriched/ Author: MASSO Editors Format: Guide Published: 2026-09-05T18:00:00.000Z Updated: 2026-09-05T18:52:36.202Z Affiliate disclosure: we may earn a commission from purchases through our shopping links, at no additional cost to you. [![Shiseido Treatment Softener Enriched in an owner-supplied photograph with champagne-gold water](https://massoedition.com/images/products/shiseido-softener-enriched-gold.webp)](https://go.shopmy.us/p-84367724) Owner-supplied photograph with AI-assisted background and colour treatment. The pool water was changed to champagne gold. Image provenance: edited. ## At a glance - Format: Liquid hydrating softener - Brand positioning: Normal, dry and very dry skin - Routine position: After cleansing, according to Shiseido A clear bottle and the word “softener” do not immediately explain where a product belongs. Shiseido’s Treatment Softener Enriched is a liquid skincare step used after cleansing. The red pump in our photograph is a useful visual cue, but the complete name matters more when ordering. ## A softener has a different job from a cleanser Shiseido describes Enriched as a hydrating softener for normal, dry and very dry skin. The brand directs users to saturate a facial cotton pad with three pumps and gently wipe over the face after cleansing. It is easy to confuse “softening” with cleansing when several bathroom bottles use similarly comforting language. Our [Extra Rich Cleansing Milk guide](/journal/shiseido-extra-rich-cleansing-milk/) covers a separate wash-off product. These are different steps, with different directions. ## Make space for a step you actually want A liquid after cleansing may appeal if you enjoy a more layered ritual. That does not make it an essential purchase for everyone. Before adding it, decide what would justify the extra bottle: a texture you enjoy, a specific preference for this kind of application, or a gap you can clearly describe. The application itself is part of that choice: a cotton pad and a liquid create a different moment from a cream warmed between the fingertips. Decide which kind of step you enjoy repeating. ## Enriched or the standard version? Shiseido also sells a standard Treatment Softener, positioned for normal and combination-to-oily skin. Look for **Enriched** on the listing if this is the product you intend to buy. The current US page offers 150 ml and 300 ml options; the bottle’s photographed volume has not been verified. If your real question is about a moisturizing texture rather than an additional liquid step, continue to [our moisturizer notes](/journal/the-ordinary-natural-moisturizing-factors-beta-glucan/). Clear choices make the shelf easier to use. ## Shopping [Shiseido — Treatment Softener Enriched](https://go.shopmy.us/p-84367724) (affiliate link) This is Shiseido’s current US Enriched listing. Check the selected 150 ml or 300 ml size. The photographed bottle’s volume and formula edition are not independently confirmed. ## Sources - Shiseido: Treatment Softener Enriched: `https://www.shiseido.com/us/en/treatment-softener-enriched-9990000000197.html`